ByDESIGN
ByDESIGN, home to a global collection of primetime television shows that explore design, featuring the designers who bring ideas to life.
America
ByDESIGN

Get ready for America ByDESIGN™ 2026! A celebration of creativity, diversity, and the endless possibilities of human ingenuity.
Hotels ByDESIGN

Season 4 tells the stories behind the world’s great hotels and resorts.
New York
ByDesign

New York ByDesign is a TV Series all about New York innovation, ingenuity and design excellence. It’s about inspiration, disruption and changing the game!
ByDesign
ByDesign, home to a global collection of primetime television shows that explore design, featuring the designers who bring ideas to life.
Ideals ByDesign and the AIA Global Campus




How to Watch:
- What: Ideals ByDesign: The story behind the AIA Global Campus
- When: April 12, 2026, at 10:30am ET
- Where: ABC7/WJLA (DMV Area)
The redevelopment of The American Institute of Architects (AIA) headquarters into the AIA Global Campus for Architecture & Design® is the subject of a new short documentary, Ideals ByDesign.
This special presentation follows the evolution of a historic Brutalist building into one of the nation’s first major net-zero retrofit projects.
Presented in association with the team at ByDESIGN, this documentary brings the story of the AIA’s headquarters to a wide broadcast audience. This collaboration highlights the shared commitment of both organizations to elevate architectural excellence and sustainable innovation.
A Living Model of Innovation
The AIA Global Campus stands as a cultural destination in the heart of Washington, D.C. The project demonstrates how existing infrastructure can be transformed into a living model of sustainability and historic preservation. Every space within the campus is designed to invite connection, spark creativity, and welcome the public into the future of the built environment.
ByDESIGN™ Appoints International Media Executive Christian Murphy as Global CEO




As CEO, Murphy will oversee global operations and strategic growth initiatives across the expanding ByDESIGN™ ecosystem, with a focus on audience growth, digital innovation, brand partnerships, and the development of new distribution opportunities worldwide.
“ByDESIGN™ has built something incredibly unique — a globally respected brand with authentic storytelling, a passionate audience, and enormous opportunity for expansion,” said Murphy. “Throughout my career, I’ve been focused on building media brands platforms that connect deeply with audiences while creating innovative commercial and partnership ecosystems around them. ByDESIGN™ is exceptionally well positioned at the intersection of premium content, design culture, streaming, digital community, and brand collaboration, and I’m excited to help scale that vision globally.”
ByDESIGN™, the leading global media brand dedicated to architecture, design, and innovation storytelling, today announced the appointment of Christian Murphy as Chief Executive Officer.
The appointment marks a significant step in the company’s continued global expansion as ByDESIGN™ accelerates its evolution across broadcast, streaming, digital platforms, strategic partnerships, and branded content initiatives.
Known throughout the media industry as “Murph,” Murphy brings nearly three decades of international experience spanning television programming, content strategy, marketing, audience development, and commercial partnerships. Originally from Australia, Murphy relocated to the United States in 2008 to lead International Programming and Marketing initiatives for A+E Global before transitioning into the company’s U.S. domestic programming division, where he spearheaded innovative content focused on highly engaged enthusiast audiences.
“We are thrilled to welcome Christian to ByDESIGN™,” said Mike Chapman, Co-Founder and Executive Producer of ByDESIGN™. “Murph brings a rare combination of creative vision, operational leadership, strategic partnerships, and deep experience building scalable media brands. As ByDESIGN™ continues its rapid global growth across television, streaming, digital, and live experiences, we are confident in his ability to lead the next phase of the company’s evolution.”











